In this article, we'll explore one example of a social post for our brand Virginia Foodie, and how we optimized the post for each of our social streams. Take a look at how we started with the blog post and diversified parts of the actual blog copy to adapt to what each individual social platform audience would engage with the most. Follow along for tips and tricks that have helped us maintain relevance on every platform when speaking to our 50K+ following.

Every day, over 3 billion people use social media. It’s one of the first places people turn to when something new, exciting, life-changing, discouraging, outraging, big or small happens. It’s used to announce engagements and the birth of firstborns, deliver breaking news and recap major events. It’s the first thing we look at when we wake up and the last thing looked at before going to bed. Everything gets put on social media in today’s age of oversharing–whether we agree or disagree, as marketers it’s something that can’t be ignored. Be proactive and meet your audience where they live on social platforms.