Route 11 Chips moved to a new, environmentally friendly, waste-free facility and launched a new award-winning flavor: Dill Pickle. The brand was looking for sales materials that clearly positioned the brand as a premium specialty food.

Water Street created new marketing copy for their “unhurried potatoes” and to promote the company’s green initiatives at their new production facility.

To highlight the hand-crafted care behind these premium chips, we shot application photos of the team in action at the plant, along with new product photography for the full line. To maximize this small brand’s photography spend, we also captured all the angles necessary for an online shopping cart, which was in development with another vendor.

By including content that covers their commitment to quality ingredients, a handy guide to the different flavors to aid retail sales, and a brief company history. This product brochure helped to position Route 11 as an experienced, trusted brand that adds value to their retail and foodservice partners.